Please respond to the following questions:
1. Create two appeals for a nonprofit organization whose cause you support–one informational appeal and one emotional appeal.
2. Describe two recent examples of product placements you have seen. Were they effective? Why or why not?
3. Sales experts have identified five key traits that are often found in successful salespeople. List and define/describe these five traits.
4. Describe the objective and subjective ways that can be used to evaluate a salesperson’s performance. When should each be used?