What is your VALS personality type

Go to the Strategic Business Insights’ Website and take the U.S. VALS survey, from here. Discuss your experience taking the VALS survey and describe your results. Decide whether you agree or disagree with the results, and justify your reasoning. (Hint: See Chapter 6 in your textbook for more details).Your blog entry should be approximately two to three (2-3) paragraphs in length. 

Your primary VALS type means that you are most like the Thinkers consumer group. Your secondary type—the group you are next most like—is Achievers.

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Thinkers Group
Members of this group typically:

Have “ought” and “should” benchmarks for social conduct
Have a tendency toward analysis paralysis
Plan, research, and consider before they act
Enjoy a historical perspective
Are financially established
Are not influenced by what’s hot
Use technology in functional ways
Prefer traditional intellectual pursuits
Buy proven products.

Achievers Group
Members of this group typically:

Have a “me first, my family first” attitude
Believe money is the source of authority
Are committed to family and job
Are fully scheduled
Are goal oriented
Are hardworking
Are moderate
Act as anchors of the status quo
Are peer conscious
Are private
Are professional
Value technology that provides a productivity boost.


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