Week 2 Disc 1
choose one of the following three discussion topics. Your post should be 250–300 words and APA formatted.
1. Analyze the basic concepts and analytical tools used to diagnose a company’s industry and competitive conditions.
2. Contrast the differences in the use and approach between a SWOT analysis and a SWOTT (Strengths, Weaknesses, Opportunies, Threats, and Trends) analysis.
3. Analyze why an in-depth evaluation of specific industry and competitive conditions is a prerequisite to crafting a strategy that is well matched to a firm’s situation.
Must have at least one references to the below resources then you can use any other resource you might see nessasary
· Thompson, A. A. (2014–2015). Strategy: Core concepts and analytical approaches(3rd ed.) [BSG electronic edition]. Burr Ridge, IL: McGraw-Hill Education.
Chapter 3, “Evaluating a Company’s External Environment” (pp. 32–62)
Chapter 4, “Evaluating a Company’s Resources and Ability to Compete Successfully” (pp. 64–88)
· Global Edge Learning (Producer). (2010). Value chains: Knowing your business model [Video file]. Retrieved from http://youtu.be/hEeVocMBHHQ
· Oxford Learning Lab (Producer). (2009). SWOT analysis: How to create a useful one [Video file]. Retrieved from http://youtu.be/V6NhsoVSD88
· Thompson, A. A., Jr., Reidenback, M. A., Stappenbeck, G. J., Harms, C. C., & Thrasher, I. F. (2014). The Business Strategy Game: Competing in a global marketplace.Retrieved from https://www.bsg-online.com/
Chapter 1 and 2