Week 2 Disc 1

choose one of the following three discussion topics. Your post should be 250–300 words and APA formatted.
1. Analyze the basic concepts and analytical tools used to diagnose a company’s industry and competitive conditions.
2. Contrast the differences in the use and approach between a SWOT analysis and a SWOTT (Strengths, Weaknesses, Opportunies, Threats, and Trends) analysis.
3. Analyze why an in-depth evaluation of specific industry and competitive conditions is a prerequisite to crafting a strategy that is well matched to a firm’s situation.
Must have at least one references to the below resources then you can use any other resource you might see nessasary
· Thompson, A. A. (2014–2015). Strategy: Core concepts and analytical approaches(3rd ed.) [BSG electronic edition]. Burr Ridge, IL: McGraw-Hill Education.
   Chapter 3, “Evaluating a Company’s External Environment” (pp. 32–62)
   Chapter 4, “Evaluating a Company’s Resources and Ability to Compete     Successfully” (pp. 64–88)

·  Global Edge Learning (Producer). (2010). Value chains: Knowing your business model [Video file]. Retrieved from http://youtu.be/hEeVocMBHHQ 

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·  Oxford Learning Lab (Producer). (2009). SWOT analysis: How to create a useful one [Video file]. Retrieved from http://youtu.be/V6NhsoVSD88 

·  Thompson, A. A., Jr., Reidenback, M. A., Stappenbeck, G. J., Harms, C. C., & Thrasher, I. F. (2014). The Business Strategy Game: Competing in a global marketplace.Retrieved from https://www.bsg-online.com/ 
   Chapter 1 and 2


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