Strategic Marketing

Reflective Paper

Q.  Customer focus is a huge part of having a successful marketing strategy. It is also somewhat a hard thing to focus on when certain business issues become a priority, such as profitability. What are some principles you would set up for your company and team to help improve customer focus? What materials or initiatives you would lead to ensure all departments of the company have a great understanding of who the consumer target is? Are there any organizations or agencies you would consider to have great customer focus? Are there any companies you would say have a lack of customer focus? Explain your rationale and perspective in a 2 page reflective paper.

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