Deliverable 3 – Environmental and Cultural Effects

Competency
Analyze the impact that external environmental factors and culture have on consumer behavior.
Scenario
You are the marketing manager for Best Fitness. The firm markets athletic footwear, sportswear, and accessories. Best Fitness has a reputation for manufacturing the finest products and is the leader in the industry.
Recently, the firm decided to introduce a new line of sportswear. You have been researching and collecting information on the different generations and their consumer behaviors and patterns from attendance at sportswear conventions, research on other brands the firm markets, articles from trade publications, and consumer research. The advertising agency, Burns & Associates will develop brand names, commercials, and website materials for you to review for the new product line so that a selection of the best marketing materials can be made.
Instructions
Your manager, Michael Groza, has asked you to prepare an executive summary to Burns & Associates, providing them with the following information you’ve gathered on environmental factors and cultural impact on consumer behavior:

Definition of demographic information and behaviors of the generational cohorts.
Examples and explanations of how culture plays a part in the purchase decision of athletic sportswear for each generation.
List the behaviors of each generation relating to the purchase of fashion items in general, and athletic sportswear.
Explain how each generation uses social media to research and purchase products such as athletic footwear and apparel.
Define the preferred types of promotion materials that influence purchase behavior for each generation.

Don't use plagiarized sources. Get Your Custom Essay on
Deliverable 3 – Environmental and Cultural Effects
Just from $13/Page
Order Essay
Calculator

Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Need a better grade?
We've got you covered.

Order your paper

STAY HOME, SAVE LIVES. Order your paper today and save 15% with the discount code FLIX