Posted: June 23rd, 2021

Compare and contrast Advertisement

For the Walkers crisps with the advertisement for the McDonald restaurants! Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker’s crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. The younger people generally more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isn’t just for teenagers, but for all ages.
They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class less place where you can go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people also do not speak to one another. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in.
The walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a group of children. The scene is also set in the past, maybe the early 1950’s, you can tell this because the road is full of cobble stones, the clothes and hair styles are old fashioned, also the picture of the overall picture and the buildings in the background have all been made duller. The story seems to be that a little boy has been bullied into shaking the crisps while riding down a hill. But the little boy has very cleverly out witted the older boys because he then steals the crisps.

I think after it then becomes clear that the boy has volunteered to shake the crisps. In the second scene it becomes clear that the little boy who stole the crisps is Gary Liniker. Liniker is world famous because he played international football for England and for never getting a yellow or red card in his whole football career. He has been known to be called the good boy of football. In the advert, the grown up boy (Gary Liniker) has once again done the same trick with all of his mates running after him. It also adds a bit of humour to find a fault of Gary Liniker, that he steals crisps from people.
The sound track for the McDonalds advert is an important part of the advertisement. The music sets the pace and general feel of the ad. The song is an nursery tune that they maybe choose because everyone knows the words to the song and might make them some how familiar to the ad and make them feel involved in it. The song is “Noah’s Ark” and instead of the animals going in two by two, this time the people go in two by two. The words to the song match the price deal that McDonalds are going to do E. g. 2 pounds, 2 burgers and 2 fries. The words are changed to customers which is a classless thing to call anybody.
The people also parade across the road to the beat of the music. The voice singing the lyrics to the tune emphasis some words such as “Every one pays the same” Most people also associate that song with early childhood when they were happy young. In the Walkers advert the song that they use is also representing the crisps that they are trying to sell. The song is called “Shale Rattle n Roll” and the crisps are called “Shake n Salt” and you can spot the similarities with the titles. The song is also a fifties song, when the first part of the advert is also based. Also brings back some fifties nostalgia to the people who were alive then.
The voice of Gary Liniker is also very friendly like and he talks to us in a way as if we know him. At the end of the ad another straight forward voice comes on. This voice tells us the products name and the slogan for it. “Walkers Salt n Shake, Shake them like we used to” The language in the McDonalds advert is a lot straighter forward and gets to the point quicker which I like. The voice that sings the words to the song is the one who tells us the different kinds of people going into the restaurant, it dos this listing the occupations in the song and repeating the important words like “Equal”.

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