Samsung and Lenovo Comparison Assignment | Homework Help Websites

1.1.Explain globalization of markets and of production for the companies.

1.2.Detail what has driven each company to go for globalization ( buyers, advertisements, production costs reduction, etc. )

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1.3(Extra) Describe the global business environment and its main elements such as culture, sovereignty, politics, or religion that the companies are dealing with.

2.1.Company Mission and Goals

2.2.Core Competency and Value Creation

2.3.Value-Chain Analysis

2.4 Corporate-Level Strategies

2.5 Business-Level Strategies

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2.6(Extra) Department-level strategies ( marketing department, logistic, production, R&D, specific departments)

3.1.Number of competitors in each market (domestic and international)

3.2.Market share of each competitor

3.3.Whether each competitor’s product appeals to a small market segment or has mass appeal

3.4.Whether each competitor focuses on high quality or low price

3.5.Whether competitors tightly control channels of distribution

4.1.Standardization strategy in product A in country B / Adaptation strategy in Marketing in country C

4.2.Adaptation Strategy in Product B in Country D/ Standardization strategy in Marketing in Country E

4.3. specific brand name/brand image/relevant a country’s back ground with regions, culture, history, and counterfeits.

5.0 Conclusion of your analysis: Diagnostic recommendation for two companies after your analysis

5.1 References in-text and end pages (10 pts)

5(Extra) Cite other scholarly comments (5 pts) or top tier business analysts’ ones.(5 pts)

5.3 Academic Writing in terms of delievering clear messages and diagnosing strategies of each company (5 pts)

5.4Depth of reseach /Research skills based on references or data(5- 10 pts)

5(Extra) 5.5Turnitin 10% lower or 5% lower ( 5 pts)

 

 

BU530 Globalization Analysis of Two Companies

By

Your Name

BU530 Winter 2019

Globalization of Business

Southern States University

Dr. Kim, Rachel (DBA & MBA)

March 21, 2019

 

Company 1 Brief Intro:

 

Founded in xxxx, xx

Company 2 Brief intro:

Company 2 is a US-basedxxxx, its headquarter is located xxx

 

 

  1. GLOBALIZATION OF COMPANY 1 & 2
  • Company 1’ globalization of Markets reflects:

Currently, company 1xxx

  • Company2’ globalization of Markets:

 

  • Drivers towards Globalization.
  • Company 1’s Drivers towards globalization.

According to article ( author, year), xxx company went to countries for larger population.

 

  • Company 2’s Drivers towards globalization.

 

1.3 Describe the global business environment and its main elements such as culture

  • Company 1:
  • Company 2:

 

  1. COMPANY ANALYSIS

2.1.Company Mission and Goals

  • Company 1:
  • Company 2:

 

2.2Core Competency and Value Creation

  • Company 1:
  • Company 2:

 

2.3Three Levels of Corporate Strategy

 

Company 1 (example answers)

  • Corporate Level Strategy is Growth Strategy: according to WSJ, xxx
  • Business Level Strategy is Differentiation Strategy: according to NY times, xxx.
  • Department-Level Strategy is Functional Strategy.

Company 2

  • Corporate Level is Strategy Growthstrategy, considering its current acquisition (author, year). Or based on new products introduction ( author, year), company A is executing growth strategy.
  • Business Level Strategy isDifferentiation strategy that offer services or products with unique features.
  • Department-Level Strategy is Functional strategy.

 

  1. COMPETITOR ANALYSIS.
  2. Competitor’s analysis
    3.1. Number of competitors in each market (domestic and international)
  • Company 1:
  • Company 2:

 

  • Market share of each competitor
  • Company 1:
  • Company 2:

 

3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal.
Company 1:

  • Company 1:
  • Company 2:

 

  • Whether each competitor focuses on high quality or low price.
  • Company 1:
  • Company 2:

 

3.5. Whether competitors tightly control channels of distribution.

 

  • Company 1:
  • Company 2:

 

4.Standardization or adaptation strategies in other countries

4.1.Standardization strategy in product A in Country A/ Adaptation strategy in Marketing in Country B

4.2.Adaptation Strategy in Product B in Country C/ Standardization strategy in Marketing in Country D

4.3. specific brand name/brand image/relevant a country’s back ground with regions, culture, history, and counterfeits.

 

  1. Conclusion (Your own words)

 

5.1List of References:

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